and it’s done by the marketing team.
The other is the real selling stage of dealing with them directly and persuading them to buy the service or product,
and this is done by the sales team.
Therefore, the work of the marketing and sales team is close and integrated in a way that may cause some confusion.
In his article, we will learn together important information about customers and how to correctly define your customers’ specifications and turn them into a “buying customer”.
Let’s start with this important question “How do you define your target audience / potential customers:
Determining the shape of the audience depends on several factors
1- Demographics: such as age, gender, race, education, language, and occupation.
2- Psychological/intellectual: such as opinions, attitudes, tendencies, and values.
3- Geographical: the location and nature of the residence.
4- Understanding of technology: meaning the extent to which the relationship of potential customers with technology in general and the technology you use in particular has developed,
and they can be divided into (beginner – normal – expert).
Or according to the nature of the technology, for example, television, radio, or the Internet.
5- The fifth and final factor is the nature of the response, such as disinterested, stubborn, opposition, and so on.
When you create a marketing or sales plan after defining your customers based on the above factors,
you go to the next step which is getting to know them, which means identifying your buyer persona
This step helps you define your next strategy by developing a solid understanding of your audience and what motivates them.
After determining your target audience, 6 main questions will help you in developing your marketing plan, and they are:
1- What does he like?
2- What does he hate?
3- What does he need?
4- What does he want?
5- What is bothering him?
6- When is he watching?
After getting to know the nature and needs of your customers and developing your marketing strategy accordingly,
We move on to the last step, a set of tips that will help you convert your potential customer -lead- into a real customer.
Develop a sales scenario in the sense that you put an imagined serial dialogue and walk through it when you interact with the customer so that you do not stray from your goal.
Practice intensively and try more than once before dealing with clients directly to reduce stress and automatically perform more like people with long experience in the field.
Take notes periodically during your conversation with the client so you don’t forget anything.
Don’t wait for the sale to close on the first call!
It is very rare for a sale to be completed in the first conversation with a customer, so you must be patient and not get frustrated.
Quickly respond to an objection in less than 10 seconds
If the customer objects to something in your words, the nature of the service, the product, or the price, you must answer it in less than 10 seconds, otherwise, your answer will not be credible if you take the time to reach it.
Focus on the customer, not your product
Keep your dialogue focused on it and don’t talk all the time about the product you offer and desperately strive to complete the sale
But make him feel your real interest in him by doing 3 things:
- Active listening … meaning that it is listening interactively with what he is saying.
- Understand the questions he’s asking well.
- Curiosity about the customer and what he wants? And what does he need? What is he afraid of
The colors you choose while making your (website – app – visual identity – social media designs… etc),
Influence massively on how your clients sees your brand.
When you see something for the first time..
your mind analyzes so many inputs or information all in one time -less than a second-,
then gives you an impression or a perspective on that thing.
All of this happens automatically which may call instincts or subconscious mind work.
However, none of these results are taken blindly or messly, It’s all science!
In this article we are going to study one of those sciences which is “ Color Theory”.
This science studies all about color from their formulation.
Like usage, their relation to each other, and how they look when they are combined into many colored schemes.
To know how they affect the viewer or direct his emotions or thoughts,
the branch from color theory that studies that is “ Color psychology”.
First let’s find out what are their elements?
- Hue refers to the pure, saturated colors seen on the color wheel above.
- Tints are achieved by incorporating elements of white to brighten and desaturate a single hue. Tints of a it are often much calmer than their saturated counterparts.
- Tones are achieved by adding gray to a hue, dulling the overall chroma.
- Shades are achieved by adding portions of black to a single hue, creating a darker hue.
- Saturation refers to the overall intensity, or chroma, in a color. A pure hue is more saturated than its tint or tone.
- Value refers to the general lightness or darkness of a color. A lighter hue has more value than a darker hue.
Those elements are what controls the sort of colors in a nutshell
The color Wheel:
It’s a wheel that contains 12 different hues and divided into:
- Primary: Original Colors.
- Secondary: Primary Colors mixed together.
- Tertiary Colors: Primary + secondary mixed together.
The Most Important Thing You Need To Know When Making A Design For Your Company,
Is “What Do Different Colors Mean?”
Let’s Figure out Together:
We can divide them into:
Warmer set of them such as: Red, Yellow and Orange.
They represent emotions, and evoke cheerfulness and warmth with their vibrancy.
Because they remind us of things like the sun or fire.
1- Red: striking personality, brings out strong emotional response
indicates: vivid, power, confidence and youth.
2- Orange: Gathers between the fierceness of red and the cheerfulness of yellow
Indicates: casual, Friendly, warm, energetic and fresh.
3- Yellow: Like sunshine cheerful and evokes serenity in its purest form, it’s an eye- catcher color
that’s why we use it in traffic signs and rescue vests.
Indicates: Happiness, optimism, cheerfulness and warmth.
On the other hand, cooler ones like: blue, green and purple.
They show calmness and trustworthiness.
they varied in their usage.
1- Green: often associated with lush forests, fruitful harvests,
and prosperity instilling a sense of growth, safety, and recurrence.
Indicates: Peace, growth, health and eco-friendly.
2- Blue: known as an overall positive associate and a peaceful one
but sometimes it can go too calm as in depression.
Indicates: loyalty, calmness, security, and stability.
3- Purple: It’s a secondary hue which brings the stability of blue and the energy of red all together, making an aura of royalty and exclusivity.
Indicates: Luxurious, creative, peaceful and wise.
They lack chroma and saturation, such as whites, grays, and blacks, are called achromatic.
Many artists prefer to work in achromatic environments,
because they provide direct indications of value through dramatic shadows and highlights.
Black. Reliable, sophisticated, and experienced.
White. Simple, calm, and clean.
There are many problems in any online store that may stand between owner, and making the visitors of their online store to be clients of their own..
And in this article we are going to mention a bunch of them:
- First Problem:
Wrong targeting for your audience.
Decide who is your perfect client ( Buyer person), in additional to that, know what are his interests.
In sum,The perfect client is the one that has a need for the product or tends to try and use it,
At the same time he is able to afford your product.
1- Firstly, Gather basic data about him like: Location, Age, Work..etc
2- Then, Follow his product buying trip on your online store, and how he searches it and its replacements,
What are his reasons to trust a product? And what are the problems he might face while shopping in your store?
3- At last, Use all that information in targeting him in your marketing campaigns.
- Second Problem:
Problems in the shown product itself.
Study your competitors’ products and most importantly Reconsider the way you show your product.
1- Study “How saturated is the market with this product?”.
2- After that, Ask yourself, “ Is your pricing correct?”, “ Do you need to add some offers?”.
3- Get some help from Professional shooting so that you can show a good image for your product from different angles.
- Third Problem:
Defects in your Online Store.
Contact a Professional IT company so they would check out your stores to identify the problems then give you suitable solutions.
1- Evaluate the speed of your store’s download and its strength.
2- Add a clear and encouraging track for your client to follow it,
For example, from firstly entering the store, choosing the product to finally finishing the buying procedure and pay.
3- Add different types of payment methods so that, like making him decide whether to buy online or when delivery, so that he would be able to choose which is more suitable for him.
1- We Appreciate Your Time:
Time is a big asset in any technical project..
And because we know how much you need your project to be ready as soon as possible in the most perfect way, there will be a whole professional technical team working on your project,
So that we can guarantee you a quick good quality as you aspire.
2- more than just programing:
Making an application – or any other project in that matter- doesn’t only rely on programming,
You also are going to need to design a brand identity to indicate your project’s purposes, or maybe you are going to need to market your project after launching..
This and so many other services that we provide for online projects.
Choosing “Hawzen Tech” equals choosing a fulfilling team that helps you, and be there for your project step by step.
3- We aren’t going you to choose between High Quality / Reasonable prices:
As much as we are concerned about your time, we also care that you start your technical project at the least cost in the market, so that we would make your first step in being online easier.
And though we use the latest programming techniques nowadays, your project’s cost will always go along with your budget.
4- 13 years of Experience:
Because we are in programming business for years, we earned 3 important things:
1- Trust and Success of dozens of clients.
2- We gave so many right consultations and successful solutions to a lot of projects, to help them be in their best image.
3- We give you expectation for mistakes or problems that may face you while applying your project, And what are the fast solutions could be,
So we would save you useless time, effort and worries.
5- Always Support you and grow up with you:
Our Support for you is endless..
And it’s not finished once your project is released, because of course every project needs technical support and continuous follow up..
In “ Hawzen Tech” .. technical support is extended 24/7 for one year and absolutely free!
So that we could assure you that surprising technical failures are Not going to happen.
Most nowadays businesses rely a big deal on Technology..
That’s why most people tend to use technology on their phones more than computers or laptops because it’s easy to access any the time.
And thanks to billions of apps on apple and google stores, we can deal with almost all activities by phones or tablets, including answering messages, e-mails, talking to clients, making a presentation, observing sales reports and checking the latest news…etc.
According to statistics: apps download will pass 284 billion in 2020..
Because of that Applications can achieve so many advantages for your business, whether you have an online store or actual store, a big company or small company..
You can benefit from using applications amazingly!
Here are some reasons:
- Your business will always be seen for your clients
People spend a lot of time using their phones, had you ever considered the benefits of having an application for your business that your clients can use through their phones?
Having an app gives you the ability to contact your clients, as it helps you update your ( important work – offers – products ads..) with your clients directly and saves you time and effort.
- Selling through Mobile Phones
There’s a huge growth in selling through phones since 2012,
Clients buy using applications more than any website because of the significant features that apps offer like: payment, online wallets and more.
A study showed that 500 companies took the path of selling through apps and their sales were up by 80%!
This shows that there is no replacement for making an app for your business.
- Raising awareness of your brand
An application helps you in building your brand, as it works in marketing your brand effectively and reduces the huge cost of ads, but this happens only when it is well-designed.
The more you market your brand, the more clients buy your products or services.
- Increasing Clients’ loyalty
Each business owner wants to have loyal clients, because those are the real asset for having a continuous successful business.
Through your application you show your clients that you understand their needs and care for them.
You can offer on your application rewards for your loyal clients like: free coupons, gifts, upgrading to free membership…
This won’t only keep your clients satisfied, but also will raise sales.
- Enhancing customer service
With apps, customer service is there online 24/7.
Where you can offer customer care services through ( products, comments, common questions, support..).
And to move forward you can offer direct chatting support with chatting robots in your app so that you won’t need the customer service representative 24/7.